Chick-Fil-A's original chicken sandwich meal. | Photo by Keith Homan ()
Unless you've been living under a rock the past week, which is possible given how terrible German WiFi is, let us catch you up to speed. Just eight days into the start of what many hoped would be Chick-fil-A’s European takeover, the restaurant will be forced to fly the coop. Or, find a new coop.
Chick-fil-A’s first European location opened on Oct. 10 at the Oracle Shopping Center in Reading, 40 miles west of London. Americans rejoiced and even drove several hours to dine on chicken sandwiches, waffle fries and Chik-fil-A sauce. After immense pressure, the shopping center has decided to not extend the restaurant’s six-month lease.
Just as Americans flocked to the new restaurant so did protesters. LGBTQ+ groups, like Reading Pride, launched a campaign against the restaurant.
The group released a statement on Twitter saying, “The chain’s ethos and moral stance goes completely against our values, and that of the U.K. as we are a progressive country that has legalised same sex marriage for some years, and continue to strive to equality. We respect everyone’s freedom to eat where they choose, however, we ask the LGBT+ community (including allies) to boycott the chain in Reading.”
The group is referring to comments against same-sex marriage made in the past by the company’s CEO, Dan Cathy, and scrutiny over the Chick-fil-A Foundation’s involvement with groups that oppose same-sex marriage.
The shopping center said: "We always look to introduce new concepts for our customers, however, we have decided on this occasion that the right thing to do is to only allow Chick-Fil-A to trade with us for the initial six-month pilot period, and not to extend the lease any further."
The company doesn’t seem deterred by getting the boot from Oracle Shopping Center. The company said, “We have been very pleased with the lines since opening Oct. 10 and are grateful for customer response to our food and our approach to customer service. We mutually agreed to a six-month lease with the Oracle Mall in Reading as part of a longer term strategy for us as we look to expand our international presence.”
The Reading location was a test run for Chick-fil-A to see if market demand could sustain a store. The company seems to think that is the case, so it will not be surprising if restaurants start popping up around Europe. However, it is a guarantee the chain will be subject to the same protests wherever it goes.
You have 172 days to make it over to Reading for your Chick-fil-A fix.