Kiddos can Purple Up for free treats at the KMCC

by KMC Exchange Marketing
KMC Exchange Marketing

What’s pint-sized, wears purple and is tough enough to meet the challenges of a military upbringing? Military Brats!

On April 18, the Army & Air Force Exchange Service throughout the KMC Exchange will celebrate Purple Up Day, a worldwide recognition of the strength and sacrifice of military children, by offering free treats to any child who wears purple to participating Exchange restaurants.

“With frequent moves, parental deployments and an ever-changing peer group, being a military brat can be difficult,” said Exchange KMCC Store Manager, Samantha Davis. “The resiliency of military children amid such challenges is an inspiration, and the Fort Bliss Exchange salutes their service on Purple Up Day.”

Any child 18 years old or younger who wears purple is eligible to receive a free treat while supplies last. Treats vary by location and may come in the form of a side, fountain drink, dessert or other items. Offer valid April 18 only. Participating KMC Exchange restaurants include Taco Bell, Popeyes, Subway and BurgerKing

Purple Up Day is held annually during Month of the Military Child, which recognizes the contributions of Warfighters’ children to the armed forces community. The color purple symbolizes the combined colors of all military branches: Army green, Navy blue, Marine red, Coast Guard blue and Air Force blue.

For information on the Exchange’s worldwide Month of the Military Child initiatives, including sweepstakes and special offers, visit

Subscribe to our Stripes Europe newsletter and receive amazing travel stories, great event info, helpful PCS tips, interesting lifestyle articles and more directly in your inbox!

Follow us on social media!

Facebook: Stars and Stripes Europe
Pinterest: Stars and Stripes Europe
Instagram: @StarsandStripeseurope

Recommended Content